From tomorrow Ryanair have announced one of their famous 1p a flight seat sales - which includes taxes and charges. Although this means that there offering all in fares of £10 per flight to many of their destinations. Five million seats to be precise. Ryanair’s online booking system and call centre was closed for part of the weekend in order to comply with the Office of Fair Trading’s directive to include taxes and other charges in the headline price for flights.
Of course this has nothing to do with their load factor being squeezed downwards, which is the driver of profitability. In January it slipped below 70% to 69% - the first time this has happened in five years. Natural no one in the press seemed to pick this up as they were all too busy commenting on their saucy ads (that includes you! - Ed). This is not good news for the boys from over the water. I wonder if Michael O'Leary the charismatic Chief executive of Ryanair is still thinking of giving it all up in 2008?
Not that it's just Ryanair that are seeing load factors dip. easyJet's PLF dropped to 72% in January from 74.9% a year ago. Overall the passengers flying through the BAAs UK airports dropped by 2%, with traffic at Stansted off by over 9%.
It's not good.....