Tuesday, August 19, 2008

More On Free Advertising

We mentioned Ryan Air's ad campaign featuring unauthorised images of M. Sarkozy and his bride to be Carla Bruni some time ago. After the fur flew over the matter, Michael O'Leary reflected that it wasn't such a bad thing for the airline to lose the court case.

"We paid 60,000 euros to their charity but we got more than 5 million euros in of free publicity, so we're happy. I'm available to kiss and make up with Mrs Sarkozy any time she wants."

No comments: