Monday, January 7, 2008
The Battle for the Atlantic
The news that United Airlines are spending $165m on their business-class and first-class cabin refurbishment that will include 15in flat-screen televisions, lie-flat beds, and the capability to use iPods with the on-board entertainment system is going to bring about some deep thinking in the boardrooms of their rivals and none more so than Silverjet and EOS. While this upgrade has been a long time coming it will also mean that British Airways and Virgin Atlantic, who have long enjoyed a critical advantage over the American carriers' offerings for transatlantic premium passengers, will also have to look to their own products. The fact is the both UK airlines derive considerable profits from their transatlantic first and business class cabins and so it's bound to get bloody.